As a tourism centre for Korea, we kept the design traditional yet added a Baum Project twist to it as well. This space truly reflects Korea where tradition and modernity meets.
We showcase the youthfulness of Korea with the big blocks of letters displayed in the front of the unit. We also reflect the tradition of Korea with wood and shapes from a different time. However, in all the tradition, we also allowed modernity to peek through with a lone cement design wall and black 3D signage.