Many retailers overlook and undermine the importance of an entrance. However, an entrance is essential in capturing a passerby’s attention. Even if they are not in need of the particular product being sold, they might eventually buy something due to the initial intrigue. For this entrance, we played around with an industrial-cave opening for a raw and unique look.
For this outlet, we played around with an industrial concept but yet incorporated some nature elements to it. This is not just a store selling spectacles, this is a store selling a feeling, a mood and an idea. Forget your real life and step into another world with this shop. Hopefully, you will bring a piece of that other world, home with you.